About Us

Naqiyah Sultan, founder of KASHKA London Jewellery Brand


KASHKA jewellery is chic, affordable everyday essentials for women to wear with joy.


About KASHKA London: founded in 2014 by Naqiyah Sultan, in London, her unique style is influenced by her global upbringing and, working across the UK, Middle East and India.

Naqiyah looked for jewellery that didn’t intimidate her, that didn’t make her feel out of place when browsing in the big Bond street showrooms or the high street. It was not easy to find elegant , stylish pieces that could be worn everyday, with prices to match and made fairly. When she realised it didn’t exist, she created KASHKA which grew in to KASHKA London. She saw an online space,  direct – to – consumer for demi-fine jewellery, combining excellent customer service whilst creating beautiful jewellery.

We’re inspired by the power of femininity and its evolution, and are constantly driven by the ambitious ladies that surround us in our daily lives. We are inspired by art, by wanderlust, by wellness, by modern women, like you.

You shouldn’t have to choose between high quality, fair pricing and doing good. So we focused on what matters: durable materials, transparent pricing, sustainable production, and giving with meaning. Here’s to one less compromise you have to think about.

We make the jewellery we always wanted to wear but could never find. Some of our pieces are statements, some of them are classic staples, all of them are completely unique – and so are the ways you can mix them up or switch them out depending on your plans, your mood, your everyday.

KASHKA London is both luxurious and practical, beautifully created and reasonably priced, so that each piece will become your own: jewellery made to be worn, shared, given, received, and above all, inspires a life of beauty, empowerment, and spontaneity. A life just like yours.